The dudes in Cape Town updated me with this news release today – more good news for our baby, Afrigator!
Taken directly from the news release:
Afrigator shoots up the ranks to take the ninth spot on the Online Publishers Association according to latest stats by Nielsen Online.
Cape Town, February 5, 2009: Afrigator Internet today announced that it has become the ninth largest publisher on the Online Publishers Association (OPA – www.opa.co.za) as measured by Nielsen Online.
In December 2008 Afrigator joined the OPA in an effort to validate its offering and gain statistical insights for its core products namely, Afrigator (www.afrigator.com) and the newly launched advertising network, Adgator (www.adgator.co.za).
According to the January 2009 statistics (provided by Nielsen Online) Afrigator Internet achieved a 1,079% growth from December, shooting the publisher to the number nine spot for total unique browsers to their websites.
“Being ranked the ninth largest publisher in South Africa is a massive achievement for Afrigator. We joined the OPA because there was a growing need for us to provide detailed metrics and demographics to advertisers, but we didn’t anticipate we’d be ranked this high so soon.” said Justin Hartman, Managing Director of Afrigator Internet.
“Since the launch of Adgator we’ve been quoting big numbers to advertisers and media planners and now, for the first time, there are audited statistics that really validate how big blogging has become in South Africa. We always knew it was a large network, and now we have the numbers to back us up.” Hartman noted.
Afrigator Internet reached 628,878 unique browsers and served 2,360,689 page views during the month of January. Adgator served the bulk of that traffic and is currently ranked as the eighth largest Brand on the Nielsen Online report.
“Adgator served more than 2.5 million adverts last month and we believe it continues to be a highly lucrative opportunity for advertisers to engage a unique audience that can only be targeted via our network.
“We’ve already seen big brands such as The Times (www.thetimes.co.za) and IBM (www.ibm.com) realise the potential of talking to bloggers and their readers and there have been some very positive results for them,” added Hartman.
Afrigator anticipates that the Adgator and Afrigator websites will continue to grow and expect to climb the OPA rankings even further in the coming months.
Are you advertising on Adgator yet? If not, get with the program!