Building A Brand

I attended the inaugural National Speakers Association of South Africa annual convention this past weekend.

It was well worth the investment, and even if watching a multitude of talented, professional overseas and local speakers didn’t result in any life-changing aha-moment (I don’t respond well to motivational talks), there was much self-learning to be done.

The most valuable lesson I’ll take from the weekend is not to underestimate the importance of building your personal brand. This is a difficult one for me, as I feel I need to strike a balance between building a personal brand, not being an egotistical prat and retaining some of what makes me, me.