What POPI Means For Social Media Marketers

What POPI Means For Social Media Marketers

With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands I am asked weekly what this new legislation will mean for marketers and more specifically, for marketers...
4 Sensible Stages For Social Media Strategy

4 Sensible Stages For Social Media Strategy

“Social media strategy”. There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It’s a line item on reams of involved proposals and quotations. Type “social me…” into Google...