Gino Cosme, a colleague of mine at Cerebra, has managed to do what I so desperately want to do but lack the fortitude to accomplish – he’s not only published a free Introductory Guide to Social Media for download, but he’s keeping it regularly updated.

Gino is a huge asset to Cerebra as our account director. At a time when Cerebra was expanding at a rate of knots Gino came on board to help steady the ship and it’s been one of the best decisions we’ve ever made. He is a formidable strategic mind, a deep well of useful content and resources and a great relationship builder with our biggest clients.

I’d strongly recommend you download the Guide, share it with your colleagues at work and let Gino kow your comments and feedback!