Popular business social network LinkedIn and the New York Times have struck up a content partnership that makes a whole lot of sense to me – in fact the MyGenius blokes should think of integrating something like this into their site… (because none of the other changes I suggested have been implemented, yet).

From ReadWriteWeb:

LinkedIn users are now being shown personalized news targeting their industry verticals on the Business and Technology sections of NYTimes.com and will then be prompted to share those stories will professional associates.

Check out this page on NYTimes.com for more info about the partnership…