I’ve really enjoyed opportunities over the last few weeks to connect more regularly with the local Young & Rubicam team and their Wunderman cousins about social media and it’s impact on local markets and individual consumers. I’ve also been invited to a few book launches and more recently, to meet with Simon Silverster, EVP Head of Planning, Y&R and Executive Planning Director, Wunderman EMEA (how’s that for a title). He can be found on Facebook and Twitter.

More impressive than Simon’s titles is his published material:

He was the winner of WPP’s top Atticus Grand Prix in 2002 for ‘You’re Getting Old’, his study on ageing societies in Europe. He also won the 2006 Atticus Grand Prix for ‘My Brain Hurts: how the digital revolution is leaving the consumer behind’ and the 2007 Atticus Grand Prix for ‘How To Think Digital’

All of Simon’s stuff can be downloaded here.

So, not wanting to waste the man’s time, we had a quick conversation about Africa, social media, the recession, London and Andy Flower. Though Simon’s not a big cricket fan so that part of the conversation was dominated by me 😉 Simon was down to earth, smart, insightful and interested in what I had to say. I really appreciated the opportunity to connect with him, and by the time I’d got back to the office he’d added me on Facebook, Twitter and the rest. Very cool.

A big thank you to Michelle from Y&R Brands for organising – I look forward to doing more work with Y&R as they seek to push the envelope in the new digital age.