It doesn’t matter who you are – if you haven’t yet gorged yourself on the veritable goldmine of inspiration that is the collection of videos of talks presented at TED conferences and freely available at TED.com, you’ve either been hiding under a rock or you need better friends.

For those of you who don’t know yet, this is how the TED site describes the TED phenomenon…

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

This site makes the best talks and performances from TED available to the public, for free. More than 200 talks from our archive are now available, with more added each week. These videos are released under a Creative Commons license, so they can be freely shared and reposted.

It’s bizarre to think that a conference as exclusive as this – as expensive as this – would release it’s IP six months after the fact to be viewed wthout limit or shared without restriction.  However, as the social web has shown time and time again giving away great content for free on a strategic basis can grow and strengthen a brand beyond any activation or traditional marketing technique.  The TED moral – give stuff you’d never dream of giving away, away.  And then watch the profits roll in.  I’d willingly pay thousands of bucks for the content in the over 200 talks on the TED site, and yet I get them for free.

Now the TED blog has announced the Top 10 TEDtalks of all time in celebration of the 2nd birthday of TEDtalks.  They are:

1. Jill Bolte Taylor: “My stroke of insight”
2. Jeff Han: “Touchscreen demo foreshadows the iPhone”
3. David Gallo: “Underwater astonishments”
4. Blaise Aguera y Arcas: “Jaw-dropping Photosynth demo”
5. Arthur Benjamin: “Lightning calculation and other ‘Mathemagic'”
6. Sir Ken Robinson: “Do schools kill creativity?”
7. Hans Rosling: “The best stats you’ve ever seen”
8. Tony Robbins: “Why we do what we do, and how we can do it better”
9. Al Gore: “15 ways to avert a climate crisis”
10. Johnny Lee: “Creating tech marvels out of a $40 Wii Remote”

Enjoy them and share them at work!