Life
The Measure Of Character In The Information Age
Just over two years ago, Don Packett from 21Tanks provided me with the opportunity to write a page for their free Do Ideas ebook. The ebook is a collection of anecdotes and philosophies on how to move from having ideas to doing ideas. It is a fantastic read that I highly recommend to all my clients, colleagues, […]
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Social Media
What POPI Means For Social Media Marketers
With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands, I am asked weekly what this new legislation will mean for marketers and, more specifically, for marketers in social media channels. So what is POPI exactly? In 2009 the South African government first tabled […]
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Uncategorized
#BrandSchizo – My Book Is Out! (And Free Stuff)
I’m thrilled to announce that my book, #BrandSchizo, is finally out in print! I have been talking about brand schizophrenia for some time now and worked with the wonderful Amy Heydenrych to compile those blog posts, talks, and interviews into a single coherent work. It was published with the help of Jacana Media and the design […]
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Entrepreneurship
5 Things I Learned When I Lost My Desk
I haven’t had a desk at Cerebra for just over five months now. Cerebra’s offices have a very open plan design to start with, and Craig and I deliberately resisted the temptation of closed-off offices (more about that here). I had, without much intention, occupied a desk in the far corner of the office behind the kitchen […]
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Entrepreneurship
The Customer Always Comes Second
“The shoemaker’s children are poorly shod.” One of the toughest and arguably most important lessons of the entrepreneurial journey – especially for those of us running agency businesses – is prioritising the needs of our own companies over those of our clients. I’ve lost count of the number of times I’ve had friends who run […]
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Social Media
4 Sensible Stages for Social Media Strategy
“Social media strategy” There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It’s a line item on reams of involved proposals and quotations. Type “social me…” into Google, and the first autocompleted result is “social media strategy”. The same goes for search results on Slideshare, and when you […]
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Social Media
4 Big Myths About Social Media Community Management
Ten years ago, the job description Community Manager did not exist. Today I get more emails from companies looking for outsourced community management as a service or for candidates to be recruited into that position than anything else. A Community Manager is best described as someone who builds, engages, and activates online communities around brands. […]
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Entrepreneurship
7 Things I Learned in Seven Years at Cerebra
We recently announced that WPP acquired a majority stake in Cerebra. This exciting development is the culmination of years of hard work and preparation, and we’re confident that the timing was perfect for such a partnership. Ok. Enough of the PR blab. I doubt you want to read more of that. This is my personal […]
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Uncategorized
6 Tips for Making the Most of Your Otter Trail Race or Challenge
First disclaimer: I am not a pro athlete. This article intends to help weekend warriors like me who want to give something like the Otter their best shot. I hope these tips will help demystify this “Grail of Trail” and answer some of the questions I know I had at the beginning. I’ll assume you […]
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