With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands, I am asked weekly what this new legislation will mean for marketers and, more specifically, for marketers in social media channels. So what is POPI exactly? In 2009 the South African government first tabled the Protection of Personal Information (POPI) bill in Parliament. The bill intended to further protect an individual’s personal information from misuse by companies. So basically, the anti-SPAM brigade. Cerebra worked with our partners Consilium Legal to produce a short whitepaper that explores the critical questions that so many of our clients are asking about POPI. It looks at:
- The who, what and why of POPI
- Unpacking some of the detail within POPI
- The effect on social media (and specifically social media marketing)
- Practical steps to compliance for you and your business
I’d love your thoughts, feedback, and comments on the usefulness of the ebook!