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Why Internet Famous Isn’t Business Smart
-Companies are appointing successful Instagrammers, accomplished bloggers, and influential “Twelebs” into significant business decision-making positions. But is this smart? I wish I had coined the term “pseulebrity”. The first time I heard it used was in one of Mike Sharman‘s presentations, and it’s become a staple addition to our conversations about how ordinary people achieve extraordinary fame […]
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#AgencyLife – The Big Agency Lie
Let me tell you how advertising agencies work. Agencies, by and large, sell hours. Unless they find a way to productise intellectual property or build a clever piece of proprietary technology, agency businesses scale by adding staff as they add clients. Win a client, hire people. Lose a client, fire people. Agency owners and executives […]
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#BrandSchizo – My Book Is Out! (And Free Stuff)
I’m thrilled to announce that my book, #BrandSchizo, is finally out in print! I have been talking about brand schizophrenia for some time now and worked with the wonderful Amy Heydenrych to compile those blog posts, talks, and interviews into a single coherent work. It was published with the help of Jacana Media and the design […]
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6 Tips for Making the Most of Your Otter Trail Race or Challenge
First disclaimer: I am not a pro athlete. This article intends to help weekend warriors like me who want to give something like the Otter their best shot. I hope these tips will help demystify this “Grail of Trail” and answer some of the questions I know I had at the beginning. I’ll assume you […]
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