Day: 26 February 2015
Uncategorized
#AgencyLife – The Big Agency Lie
Let me tell you how advertising agencies work. Agencies, by and large, sell hours. Unless they find a way to productise intellectual property or build a clever piece of proprietary technology, agency businesses scale by adding staff as they add clients. Win a client, hire people. Lose a client, fire people. Agency owners and executives […]
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