Meetings Suck. Fix Them With 6 Easy Steps.
“I hate meetings.” The most frequently spoken words at Cerebra. Closely followed by “Let’s have a meeting.” Meetings are widely considered an abominable waste of time. And yet, we still have them. We still have them because, despite all the wondrous technology at our fingertips, we haven’t (yet) developed a comparable replacement for real human […]Read More
It’s Not Personal. It’s Business.
In Saving Private Ryan, there is a beautiful scene set inside an abandoned church that Captain Miller (Tom Hanks) and his squad seek refuge in overnight. In it, Captain Miller and Sergeant Horvath (Tom Sizemore) discuss how many men died under Miller’s command: Captain Miller: You see, when… when you end up killing one of your […]Read More
5 Things I Learned When I Lost My Desk
I haven’t had a desk at Cerebra for just over five months now. Cerebra’s offices have a very open plan design to start with, and Craig and I deliberately resisted the temptation of closed-off offices (more about that here). I had, without much intention, occupied a desk in the far corner of the office behind the kitchen […]Read More
The Customer Always Comes Second
“The shoemaker’s children are poorly shod.” One of the toughest and arguably most important lessons of the entrepreneurial journey – especially for those of us running agency businesses – is prioritising the needs of our own companies over those of our clients. I’ve lost count of the number of times I’ve had friends who run […]Read More
7 Things I Learned in Seven Years at Cerebra
We recently announced that WPP acquired a majority stake in Cerebra. This exciting development is the culmination of years of hard work and preparation, and we’re confident that the timing was perfect for such a partnership. Ok. Enough of the PR blab. I doubt you want to read more of that. This is my personal […]Read More