Mike Stopforth

“Social media strategy” There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It’s a line item on reams of involved proposals and quotations. Type “social me…” into Google, and the first autocompleted result is “social media strategy”. The same goes for search results on Slideshare, and when you …

Ten years ago, the job description Community Manager did not exist. Today I get more emails from companies looking for outsourced community management as a service or for candidates to be recruited into that position than anything else. A Community Manager is best described as someone who builds, engages, and activates online communities around brands. …