Category: Social Media
Digital
Social Media
How to Avoid a Brand Crisis in 48 Hours
When Victor Dlamini and I launched social media crisis consultancy 48 Hours late last year, we had no idea how enthusiastically the offering would be received. The response exceeded even our optimistic expectations. It became clear to us immediately that this was a service that corporate executives – and specifically those in marketing and communication […]
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Leadership
Life
Social Media
South Africa
Breaking the Social Media Spiral With Better Thinking
Can we use moments of pain, adversity and uncertainty to develop better thinking? Fear reduces our cognition to the lowest, crocodile-brain, common denominators. How can we avoid these traps? When a crisis strikes, the quality of our thinking and decision-making matters. Without firsthand information, panic spreads like wildfire. As a result, we find ourselves unable […]
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Social Media
What POPI Means For Social Media Marketers
With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands, I am asked weekly what this new legislation will mean for marketers and, more specifically, for marketers in social media channels. So what is POPI exactly? In 2009 the South African government first tabled […]
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Social Media
4 Sensible Stages for Social Media Strategy
“Social media strategy” There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It’s a line item on reams of involved proposals and quotations. Type “social me…” into Google, and the first autocompleted result is “social media strategy”. The same goes for search results on Slideshare, and when you […]
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Social Media
4 Big Myths About Social Media Community Management
Ten years ago, the job description Community Manager did not exist. Today I get more emails from companies looking for outsourced community management as a service or for candidates to be recruited into that position than anything else. A Community Manager is best described as someone who builds, engages, and activates online communities around brands. […]
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